ADAC

Overcome challenges together!

The ADAC faced exciting challenges with the DTM:

Challenge 1

• Eight events had to be seamlessly accommodated.

solution

• A multiple event platform that brings together and organizes all events in just one app.

Challenge 2

• Large-scale event sites are often confusing and difficult to navigate.

solution

• High-quality, interactive maps that enable visitors to find their way around in an entertaining way — with impressive engagement rates (session duration).

Challenge 3

• Support was an essential issue.

solution

• Continuous support via all desired channels — whether by telephone, teams, email or even directly on site in person.

Challenge 4

• Safety-related information was not optimally transmitted.

solution

• Push messages directly to the smartphone lock screen, right where visitors can be reached the fastest.

Challenge 5

• There were special requests and individual needs.

solution

• Agile and dynamic work to meet special requests and special requirements of organizers quickly and efficiently.

Challenge 6

• Tickets, merchandise, and news should be centralized.

solution

• Everything was combined in one place: A central app — right in the fans' pocket.

Challenge 7

• Reaching and digitizing the younger target group was difficult.

solution

• A modern app design with innovative, intuitive operation — simple and appealing.